Marketing Portfolio
Amazon Prime Day Audit
Influencer Seeding Project
Competitor Analysis
De’Longhi
Amazon Prime Day Audit
Objective
Keep track of the competitors’ deal page for Amazon Prime Day as well as the bestseller list
Worked on the tracking of Prime Day sales, including:
Deal page of De’Longhi and competitors
Daily bestseller list
Sponsored ads on Amazon
Deal tag audit
Linea Classic Seeding Project
Objectives:
Finding influencers to seed for Linea Classic (and Dedica Duo)
Focus on younger demographic (GenZ) with the back to school campaign
Gathered over 30 influencers in the list, out of which 15 have responded so far with collaboration interest
Thought Process while finding influencers:
Linea Classic
A manual machine that targets young generations
People who have an interest in fine arts (designers, art major, etc.)
University students
Dedica Duo
Vibrant color (green & pink) that can be seeded towards beauty/fashion influencers
Searching Process on Sprout
Matching Topics
Competitor Analysis
Objective:
Review direct and indirect competitors’ (including
Breville and Ninja) socials/commercials/etc.
Competitor ads review
Ninja Luxe Café social media chatter
Breville influencer/ads analysis
KOL Contents
Retail Presence
Indirect Competitors
Social Media Chatter
Learning From Other Brands
Coach and Coachtopia
Sustainability-focused sub-brand
Commitment to circular fashion and environmental responsibility
Targeting young consumer with environmental friendly awareness while purchasing products
Animation/virtual ads – target young audience. Collab with celebrities such as Lola Tung
Dove Men
Commercial that suits the context (e.g. slogans such as “mind the gap” and “odor departing” are creative and memorable)
Simple, minimum caption to catch the attention
Strong visuals
